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Real-Life ‘Limitless Pill’ – Nootropics & the Pursuit of Enhanced Cognitive Function

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Nootropics has become a buzz-word of late. Originally coined back in 1972 by a Romanian psychologist and chemist, Corneliu E. Giurgea, combining the Greek words nous, (“mind”), and trepein (to bend or turn), pharmaceutical companies and even silicon valley start-ups are entering the market with so called cognitive enhancers or ‘smart drugs’.

Put simply, these Nootropics are drugs and supplements, that are said to improve executive functions such as memory, creativity, and motivation. The issue is open to hot debate on whether they actually work or not.

It’s clear to see why the demand for such drugs is growing however. Especially in today’s ever competitive work environment. The international sales of cognition-enhancing supplements exceeded US$1 billion in 2015, and is increasing rapidly year on year.

Below is a video that looks into various brands of Nootropic to hit the market of late. As more of the supplements are released, we will bring you our best efforts to review and highlight the pros and cons of each.

If any one company manages to hit the holy grail and produce something that can be clinically tested as really being able to increase cognitive function in healthy individuals, it will be a game changer.

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