Printify Review – The Best Print-on-Demand Service to Use?

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Printify

Printify is an eCommerce platform that allows entrepreneurs to sell print-on-demand merchandise online.

However, this is a crowded marketplace with options such as Sellfy offering similar features. Does Printify do enough to stand out above the competition?

That’s exactly what we will look into today. What follows is an in-depth review of Printify, and whether they are the eCommerce print-on-demand platform to use in 2021.

Printify Review Summary

PRICING: FREE PLAN / Premium = $24.99 / Enterprise = Custom Pricing  

The Pros
  • Easy to use, feature-rich POD platform
  • Unlimited designs even on free plan
  • List products and designs in minutes
  • Easily connect with over 90 POD service providers
  • The platform handles transaction processing and order fulfillment.
  • Intuitive design creation tool, upload designs too
  • Preview designs using mockup generator tool.
  • Complete selling platform to market products.
  • Integration with Shopify, Etsy, eBay & more
The Cons
  • Delivery time determined by subcontracted Printify partner.
  • You need the paid plan for discounts
  • Only offers branded customer support on Enterprise

Printify – Is it Any Good?

First impressions are very good with Printify. The fact they offer a free plan provides an ideal opportunity to “test the waters” to see how it all works. You really get to experience the features of the platform.

Like other dropship platforms I have used in recent years, the interface is clear and easy to use. This is designed for a complete newbie to get up and running with speed.

The mockup generator is especially handy. It allows you to upload your designs and actually see how things will look on the products you plan to sell. The fact that the free plan still offers unlimited designs is a major perk.

The list of available products and the high choice of print-on-demand suppliers is also good.

But what about the sales platform itself? While the in-built shopfronts are okay, seasoned sellers will likely end up connecting the platform to a Shopify or Etsy store, (let’s face it, if you’ve already spent time creating an audience to a store, you will not want to launch another one, with all the marketing that goes towards that).

The good news here is that integrating Printify with the larger sales platforms can be completed in just a few clicks, (I’ve included a video below on this).

On the downside, although the fulfillment process is undertaken by the POD provider you choose, (which is great), you are reliant on the speed and quality of the provider in terms of that provider.

I would definitely advise that you create sample orders so that you can test both the provider and the products you list. That being said, this is true with any dropshipping business.

Anyway, despite the level of competition in this space, Printify is a high-quality option. The platform is great, and once you have listed your designs and linked up with PODs you will be in a position to start selling. With the free plan available, you really have no reason not to give them a try. Highly recommended.

What is Printify?

Printify-Review logo

Printify owns a print-on-demand service platform that is afforded to artists and designers so that they can brand goods through printing.

It does not do the actual printing but provides a platform for its subscribers to choose which POD service provider (or Printify partner) to work with from the available list of Printify partners.

Printify partners are POD firms that stock and sell raw items to Printify subscribers, as well as do the actual printing of designs on selected items. Relatedly, Printify handles transaction processing and order fulfillment on behalf of the subscriber.

Expectedly, Printify allows an independent artist or upcoming fashion designer to create a fashion brand on the cheap.

Relatedly, it comes with its own Printify API; and integrates well with WooCommerce, eBay, Shopify, Etsy, WIX, PrestaShop, and BigCommerce.

What does Printify Offer?

print on demand t-shirts

The user can then select from the provided catalog of 300+ products which products are going to be branded with his/her idea. This allows the user to create custom products that can now be sold in the market. Even so, how does Printify manage to promise to print goods for its users who are located in different locations?

Printify can print products in 90 locations, and this is possible because it has agreements with POD service providers in these locations. These agreements allow Printify to delegate printing tasks to third-party POD service providers who do the actual printing.

About product shipment, Printify handles it on behalf of the user, and this makes it easy for the POD service provider to request its subcontracted print provider to ship the custom-made good to a particular address (which is usually the customer’s address).

This means that Printify handles the fulfillment of the product order, which makes it a fulfillment entity.

For the user, this means that (s)he only has to upload his/her designs, select products onto which these designs are to be printed, and then market the products, and let Printify handle the rest, including transaction processing and sending money to his account.

Currently, over 250000 businesses use Printify’s POD platform.

How Printify Works – Step by Step

The process of using Printify to create and market a custom branded good is simple and straightforward as is explained below.

Create account

This requires one to click the button labeled as “Start Selling”, and this redirects one to the registration webpage where one can fill in personal information, along with other pertinent details, including the store name.

Choose Products

As mentioned earlier, the user can choose any number of products from the product catalog provided by Printify.

This means that one does not need to ship unlabeled goods to Printify, which also implies that one does need to raise capital to buy and ship goods that will be branded on-demand. The goods in the product catalog are described as raw items.

Each raw item serves as a blank, unlabeled good that one can have his art design printed on (it).

Create an art design

Printify provides a design creation tool, as well as allows one to upload his/her created design art, including logos. This art can then be edited onto the image of a chosen raw item.

If one had already created the art, (s)he can use the design creation tool to enhance the art, edit it, or modify it. After the art has been added to a raw item, one can view how the final good would look like using the mockup generator tool.

This allows one to see whether the final good looks as desired or if there is still a need to hone the design and properly locate the design on the item.

Choose POD provider

As mentioned, Printify has an agreement with over 90 POD providers who are called printing partners. Printify allows the user to choose the printing partner who will print the design of the raw item.

One can even request the printing partner to ship the final product to him/her so that (s)he can assess whether the product meets his/her expectations.

Likewise, the ability to choose a POD provider allows the user to seek out a provider who (s)he can work best with, especially in terms of budget and color customization.

Sell the finished product

After choosing the POD provider who can turn a raw item into a finished good, one can start to sell the product.

Printify provides a selling platform that makes a product go live after one hits the “publish” button.

If a customer requests for the product, Printify will handle back-ordering to the printing partner, order fulfillment, transaction processing (including billing), and product shipment. This shows that Printify is not only a POD platform but also a fulfillment entity.

It is important to note that although Printify handles transaction processing, this service is not handled in-house, but is instead delegated to a third-party payment processor.

Likewise, remitting money made from product sales back to the account holder is done by a third-party entity that has been subcontracted to offer this service.

Range of Products

The catalog of Printify products adequately labels the raw items. This allows for their categorization into product groups. Currently, all the products on offer can be grouped into 6 product categories, which are:

Apparel

This is divided into 2 subcategories –

T-Shirts

This is a popular raw item for fashion designers and artists. There are different types of T-shirts on offer, with the most popular types being the short sleeve, V-neck, loose fit, sleeveless, tank top, crew neck, trim fit, scoop neck, and long-sleeve T-shirts. Printify allows its user to place their design on the front or back of the T-Shirt, as well as either the right or left sleeve.

Clothes

This is basically any apparel with the exception of the T-shirt explained above. It’s the popularity of T-shirts that has led to it being separated from clothes.

The main items in clothing are pants (trousers), socks, jackets, dresses, hats, shirts, swimsuits, hoodies, leggings, and skirts.

Shoes

Printify allows one to add a design to flip flops, high tops, sneakers, canvas shoes, high heels, and Doc Martin boots.

Accessories

These are non-apparel wearable items that enhance the looks of the apparel. They include shopping bags, handbags, backpacks, tote bags, and phone casings.

Jewelry

This can be described as a special category of accessories that encompasses fine and expensive non-apparel wearables. They include necklaces, earrings, rings, and bracelets.

Stationery

This is the collective term for writing materials, including paper, pens, and pencils. It also includes notebooks, cards, and stickers.

Home Décor

These are decorative items that enhance the appearance of a room. Some of these items are made from fabric, and they include bath mats, towels, blankets, and shower curtains. Other décor items include mugs and wall art.

Apart from product categorization, Printify also offers these items in different sizes and colors.

Even so, where does Printify source these items from? The answer is that it sources these items from the printing partners.

As expected, this makes a service solution provider because it does not stock the bulk of the goods, but rather provides a platform that allows one to connect to businesses that stock these items and can print a design on them.

Similarly, this makes the printing partners the product providers, and hence their designation as POD providers is appropriate.

Printing Partners

hand shake

These partners have been described above. For a user, his/her main question can be: what information does a printing partner provide to users?

The printing partner is required by Printify to provide its catalog of raw items, which should include the following details about each item – its size, color, production time, and pre-customization price (also called the base price).

Moreover, the printing partner must state where it is located. Most of the printing partners are located in China, the United Kingdom, and the US. This helps the user to estimate shipping costs and product delivery time, as well as get an idea about why pricing and production capacity differs among POD providers.

Integration

Printify integrates well with WooCommerce, eBay, Shopify, Etsy, WIX, PrestaShop, and BigCommerce. It also comes with its own Printify Application Programming Interface (API). Printify provides its integration plugins, including the WordPress WooCommerce plugin and the Shopify App, directly to the user through the user dashboard.

The ability to integrate with webstores allows the user to upload images of the finished good to his/her webstore for sale.

For instance, after choosing a printing partner and settling on how the raw item is to be customized so that it matches with the item shown in the mockup generator, the printing partner can send over a sample good which can then be shown in the webstore.

This enables the subscriber to sell a finished good that (s)he can vouch for.

Product Shipment

shipment

As mentioned, Printify handles fulfillment, though in an indirect way because it is the Printing partner that ships the finished goods. Usually, the printing partner lists the estimated shipping charges for sending products to select countries. These charges can be rated as weight-based or volume-based shipping rates, as well as a flat rate or express rate.

Relatedly, Printify provides an intuitive tool called the shipping calculator that allows one to know what the total charges are, i.e shipping cost plus product price.

Regarding delivery duration, one needs to estimate the time it would take for the finished good to reach the provided address after it has left the workshop of the POD provider. One can even use a rough estimate. The rough estimate of the delivery time for international shipping is 10-30 days.

Support

Printify provides help to its users through the merchant support department.

Service Plans

pricing

Printify offers 3 service plans. Two of these service plans are paid plans that are billed monthly, while one is a free plan. These plans are explained below.

Free Plan

This is the basic plan, and it allows one to subscribe as a user. The user is eligible for 5 webstores, merchant support, unlimited choice of raw items, and access to the mockup generator and integrations platforms. The user is also allowed to manually set up the order creation process, along with a self-serve help center.

Premium Plan – £24.99

This is the budget-paid plan that comes with all the features of the free plan, with the exception that the subscriber is now entitled to 10 webstores. It also comes with custom order import. Additionally, the subscriber is eligible for a discount of 20% of the base price of raw items listed by the Printing Partner.

Enterprise Plan – Custom Pricing

This top-tier paid plan is designed for subscribers who can sell over 10,000 products per day.

As expected, it comes with all the features of the Premium Plan, with the exception that the subscriber is now entitled to unlimited webstores and unlimited product designs.

The subscriber is also eligible for early access to new Printify features, as well as custom API integrations. One is also allowed to create a branded customer support center to interact with his/her customers.

Meanwhile, Printify assigns a dedicated account manager to help the subscriber with managing his/her Printify account.

The Pros and Cons of using Printify

The Pros
  • Feature-rich POD platform that connects the subscriber to POD service providers, and handles transaction processing and order fulfilment.
  • Intuitive, easy-to-use dashboard.
  • Unlimited designs even on free plan
  • Process to create and market a custom branded good is simple and straightforward.
  • Provides access to over 90 print providers.
  • Provides a design creation tool, as well as an option to upload a logo or design.
  • Allows for preview of the printed good using the mockup generator tool.
  • Provides a selling platform for the subscriber to market his/her products.
  • Integration with Shopify, Etsy, eBay & more
  • Mandates a POD partner to provide the following details about its item – size, color, production time, and base price.
  • Offers a free plan.
The Cons
  • Delivery time determined by subcontracted Printify partner.
  • You need the paid plan for discounts
  • Only offers branded customer support on Enterprise
About V50

The editorial team here at Vault50.com is made up of a number of writers based all over the world. Our interests and experience cover the full range of what we talk about here. Clare Turner is one of our key contributers writing about the home. David Lachance is our resident e-commerce and business guru, if it's anything to do with that, he's your man. Kevin Simpson takes care of the website layout and publishing and also heads up our education section, with in-depth reviews and articles on courses and training. Find out more about all of us here.

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