Time etc Reviews – My Thoughts After Paying for 200hrs of VA Services

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To say I am busy with my various online enterprises and a little thinly spread sometimes is an understatement.

Like a number of entrepreneurs, I have been employing virtual assistants for years in order to pick up some of the slack.

However, up until now, I have only used low-cost VAs (based in the Philippines, etc) to cover menial tasks that can easily be outsourced.

As things have progressed I have found myself needing more experienced assistance. In short, VA’s that are capable of taking care of everything from bookkeeping and diary management to writing articles or press releases.

I am aware of sites such as Freelancer.com, and People Per Hour, however, I wasn’t up for wading through lists of potential candidates. Furthermore, I wanted someone on a permanent basis, and have the vetting process taken care of.

So, when a friend of mine suggested I check out Time etc, and explained a bit about them, it seemed like the answer I had been looking for.

Fast forward to 200hrs worth of assistance later, here’s my view on whether these guys can deliver.

Time etc Review Summary

PRICING: $21 – 25 p/h (Monthly Packages; more hrs = better rates)

The Pros
  • Experienced assistants based in the UK and US
  • Wide range of expertise – a great fit for entrepreneurs
  • Dedicated assistant, you can build a relationship and efficient work-flow
  • Flexible service package, you can alter or cancel at any time
  • Free trial with $50 credit included
The Cons
  • The $21-25 rate is expensive
  • Your assistant may be assigned work from other clients too
  • I found the app to be a bit clunky
Overall Time etc is a top-quality service if you are looking for skilled assistants that are pro-active and can take on more complicated tasks with little instruction. It is expensive, however knowing I can rely on the assistants I have built relationships with has been a game-changer. If you want to free up your time for the important stuff in both work and life, Time etc will help you do that. Highly recommended.

Who are Time etc

timeetc_review logo

The story of how Time etc came to be and their track record in the virtual assistance space is one of the major reasons I opted to go with them.

The company was launched in the UK back in 2007 and is now fully operational in the US too.

They only employ UK and US-based assistants, but the services are available all over the world. On their website, they state that they have helped complete almost 2 million tasks and projects so far.

My thought process was simple, with over 20 years in the space, they clearly had to be doing something right.

Furthermore, the vetting process seemed very stringent. Only top talent makes it onto their books. As the Time etc about page explains:

We seek out the very best Virtual Assistants from incredible companies like Apple, AOL and Virgin. Each one is hand-picked for their experience and put through a selection process so tough that only a handful of the thousands who apply are selected.”

They even have Sir Richard Branson’s former executive assistant, as part of the management team!

I will admit I was getting a bit worried during this stage of my research. All of this was starting to sound expensive. Would it be a good suit for me?

A reassuring fact was that founder Barnaby Lashbrooke set out to create a service for business owners and entrepreneurs that would streamline their processes and give them more time in the day.

Their current home page is a picture of a sleeping child with the note: “Be Home for Bedtime” – if that didn’t speak directly to me, nothing would.

What services do Time etc provide?

Laptop time etc review

After clicking on the “How can we assist you?” menu option on their website, I was basically hooked. The list of tasks that the Time Etc VA’s can take care of was exactly what I was looking for.

So much of it is geared to the online entrepreneur I was sad that I hadn’t come across the company before. I started to get excited about how much free time I would now have for important areas of my business.

Although at this stage I hadn’t obviously experienced what they were like to work with, or even the prices for that matter.

Click the tabs for a taster of some of the services Time etc provide:

  • Help with your to-do list
  • Manage your schedule
  • Book accommodation & travel
  • Source & buy products and services
  • Handle incoming client contact
  • Data entry
  • Transcribing audio or video
  • Invoicing
  • Find & book restaurants
  • Check & respond to emails
  • Craft a quality blog post
  • Produce a winning press release
  • Create content for your website
  • Design a marketing email
  • Write articles & guides
  • Edit or format a document
  • Proof your website
  • Research leads and prospects
  • Source prospect data
  • Update lead and prospect records
  • Prepare contracts and proposals
  • Input orders and create invoices
  • Deal with sales administration
  • Research your competitors
  • Find a product or service
  • Investigate a specific topic
  • Track down people you can contact
  • Research potential customers
  • Find facts and figures
  • Locate contact information
  • Write your tweets
  • Create email campaigns
  • Update your WordPress website
  • Increase your followers
  • Manage your advertising
  • Review your website
  • Make your site SEO friendly
  • Create marketing and sales material

A lot of this was far beyond what I could have expected from VA’s I had employed before. However, I did understand that the price was going to be vastly different.

Most Time Etc VAs serve customers from their home offices in either the UK or the US. The cost of living is clearly high in these countries and experienced assistants cam command good salaries. Plus I would need to cover whatever Time etc puts on top.

The next step was to see just how much this service could potentially set me back.

Time etc Plans and Pricing


The price of using a virtual assistant (or multiple assistance) ranges from $21-25 an hour.

The difference in price is set not by the assistant you use or the type of task you are requesting, it is down to the number of hours you are pre-booking each month.

  • Ten hours: $250 /month ($25 per hour)
  • Twenty hours: $480 /month ($24 per hour)
  • Forty hours: $880 /month ($22 per hour)
  • Sixty hours: $1260 /month ($21 per hour)

Each of the packages provides you with a dedicated assistant and allows you to send unlimited tasks. You can add assistants if you need, and have the VA work for other users (in your organization for example).

Each package also comes with premium support from Time etc (should you have any issues) and unused hours will always roll over to the next month.

The great thing with this pricing structure is that you don’t have any long-term obligation or contract. You can also change your package as you go, and clearly stop using the service at any time.

After the free trial, I went straight in and opted for the 40hr a month package. Let’s talk about all that now.

My experience using Time etc

experience using time etc

The free trial

I immediately liked the fact that the free trial offered $50 worth of assistant services, with no need to hand over your credit card details!

It’s not that I doubt the legitimacy of the company. I would have felt safe handing over payment details, its just that I am useless at remembering trials I have signed up to.

So many times I have checked my business bank statement to see that I am being charged for some online service that I trialed and then forgot about.

If I didn’t like how things worked, I could walk away without any issues.

Signing up and requesting my first task

To activate your free $50 credit you will need to select your first task on signing up. [Image Credit: Timeetc.com]
After entering my contact details I was sent directly to a page that asked me to select my first free trial task. (I have set up a new ‘fake’ account in order to produce the screenshots you see here).

In order to claim your $50 free trial you do need to send the task across almost immediately, (within just over 5 minutes) This annoyed me a bit as I was put on the spot first time around.

In the end, opted for a blog post as I always have a long list of content that needs publishing for my websites.

You are able to select from Time etc full range of services, however.

Filling in the details for the requested job is simple [Image Credit: Timeetc.com]
After making a selection you are sent to another page where you fill in the instructions of the job. You can add files, and other details too.

Once you press send on this it gets sent into the pool of tasks ready for one of the assistants to be matched with you. They will get in touch with you first before any work is started.

Being matched with an assistant


The process of being matched with an assistant is pretty much automatic. Clients are assigned a dedicated assistant, and your dashboard clearly lets you know when that has happened.

In my case, Helen got in touch within a couple of hours. She sent me a lovely introductory message and a couple of questions about the task.

It should be noted that once you are fully signed up and have purchased a monthly package, you do have the option to match the task to Time etc’s entire team of VAs if you need to find someone with more appropriate skills.

The results

In my case, Helen was able to research and write the short post within the $50 trail amount. She even knew WordPress so I was able to do an additional task of publishing the content with some images that I sent her.

Helen did this within the day too. I was definitely impressed.

So much so, I went ahead and purchased my first month of 40hrs.

My experiences over the last 5 months using Time etc

children on laptop

I later found that speedy turnaround times are not always the case.

Your assistant can be assigned to a number of clients at any one time. If they are busy on another job you can end up waiting several days for what could be done in just a few hours.

When this happens it definitely annoys me. However, as I only purchase 40hrs a month, I understand that my assistant will be working for others too. Thankfully, hold-ups are rare.

I have also learned to counter them by checking the workload of my assistant before sending any tasks across. If she is too busy, I see what other assistants are available, (assuming instructing someone new isn’t going to cause more issues than its worth).

That is probably my only gripe with using Time etc. Overall, it really has been a game-changer for me.

I actually have more than one assistant that I work with regularly now. They are taking care of a lot of the WordPress publishing duties (including proofreading my external writer’s work) and this has really freed up my time.

I am also using one to completely manage one of my email campaigns. Helen is still with me and she knows the nature of my business well enough to even research my competitors and help me with my content calendar – fundamental aspects of my business basically.

And yes, $880 a month isn’t cheap however my assistants are efficient and were up to speed so quickly, it doesn’t feel like any of that expenditure has been wasted.

The Pros and Cons of using Time etc

pros and cons

After 5 months of using Time etc here’s my summary on the good and bad points of the service.

Pros of using Time etc Virtual Assistant Service
  • Experienced assistants based in the UK and US (only high-quality candidates are offered work)
  • Wide range of expertise – a great fit for entrepreneurs
  • Dedicated assistant, you can build a relationship and efficient work-flow
  • Flexible service package, you can alter or cancel at any time
  • Option to add assistance and users to your plan
  • Free trial with $50 credit included
The Cons
  • The $21-25 rate is expensive – the tasks you set are not always worth that
  • Your assistant may be assigned work from other clients which can delay things (there’s ways around this though)
  • I didn’t like that I had to choose the first task so quickly in order to redeem the $50 credit
  • I found the mobile app to be a bit clunky

Bottom Line

Overall Time etc is a top-quality service if you are looking for skilled assistants that are pro-active and can take on more complicated tasks with little instruction.

I have used many lower-priced VA services before (and still do for certain jobs); however, knowing I can rely on the assistants I have built relationships with to actually help me run my business, has been a game-changer.

If you want to free up your time for the important stuff in both work and life, Time etc will help you do that. Highly recommended.

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The editorial team here at Vault50.com is made up of a number of writers based all over the world. Our interests and experience cover the full range of what we talk about here. Clare Turner is one of our key contributers writing about the home. David Lachance is our resident e-commerce and business guru, if it's anything to do with that, he's your man. Kevin Simpson takes care of the website layout and publishing and also heads up our education section, with in-depth reviews and articles on courses and training. Find out more about all of us here.

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3 years ago

Hey, great review very informative. Do you have a similar one for the lower cost VA services you mention that you use? Can’t seem to find any trust worthy reviews out there.. I think a top 10 VA company review would be amazing!

3 years ago

I am a current VA with Time Etc. I was looking for reviews on time to see what others VAs thought and saw this post.
Couple of comments.
As far as the trial tasks they are sent to us with the expectation they are to be worked in immediately. Therefore they will be competed quickly.
Once you move last the trial client we work at our own pace and as needed.
That’s the reason why trials are so much faster. But you just have to set expectations with your VA as to turn around time.

As far as the rate what you don’t know is we don’t make half of that rate. I make $11 an hour right now and when someone has a ten hour package which is $25 an hour. Tim etc makes $14 per hour and when we don’t use all of your hours they are paid the full $25 we are not paid unless we log minutes worked.
That part is bad, the pay is too low.
I’m getting experience working with other programs and new clients. But there isn’t enough work. Clients say they need 20 hours of support but in all actuality we get maybe 10 hours of work. Constantly asking for tasks to do and following up with clients.
I do enjoy it but I’m not staying with them for much longer. Having to give up other work to be paid $11 an hour isn’t always worth it.

Good luck to you

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