Top 10 Best Digital Marketing Courses on Udemy

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digital marketing

Udemy is a popular marketplace for affordable courses on a huge range of subjects. This includes high-quality options for anyone looking to learn Digital Marketing.

However, with so much choice it can be difficult to know which course to go for. Well, we are here to help.

In this top 10 review round-up, we have carefully selected 10 of the best Digital Marketing courses currently running on Udemy in 2021.

Whether you are an expert looking to develop your skills further, or a beginner wanting to learn the basics (and other needs in between) you will find something here to suit you.

For our top choice Digital Marketing courses at a glance, just head to the table below. For an in-depth review of each of the selected courses, keep on reading.

Table of Contents

Best Digital Marketing Courses on Udemy

COURSE

TITLE

DETAILS

OUR RATING

BEST BEGINNER COURSE

Ecommerce & Marketing course: Agency, Marketer, Affiliate

49hrs of video
19 Articles

15 Resources

Lifetime Access
Certificate

The Complete Digital Marketing Bootcamp

3hrs of Video

7 Resources
Lifetime Access
Certificate

Learn Fundamentals of Digital Marketing

1.5hrs of video

Lifetime Access
Certificate

BEST FOR NON-PROFITS

Digital Marketing For Non-Profits & Charities

1.5hrs of video

9 Articles

11 Resources
Lifetime Access
Certificate

BEST FOR CONVERSION TRACKING

Conversion Tracking for Digital Marketing in 2021

3.5hrs of video

Lifetime Access
Certificate

Digital Advertising & Marketing 201

2hrs of video

Lifetime Access
Certificate

Artificial Intelligence In Digital Marketing

1hrs of video
13 Articles

3 Resources
Lifetime Access
Certificate

BEST FOR INTERMEDIATES

Complete Practical Digital Marketing Course

15hrs of video
Lifetime Access
Certificate

Essentials of Digital Marketing and Ecommerce

1hrs of video

16 Articles
Lifetime Access
Certificate

BEST EXPERT LEVEL

The Complete Digital Marketing Course - Get 4-5 Clients

7hrs of video
6 Resources

Lifetime Access
Certificate

The Reviews

The following reviews focus on 10 of the best Digital Marketing courses that are currently being offered on Udemy.

Best Digital Marketing Courses for Beginners

1. BEST FOR BEGINNERS: eCommerce and Marketing course: Agency, Marketer, and Affiliate

3

This is a comprehensive and long course designed for beginners to digital marketing who want to work for an advertising agency, be a marketer, or operate as a freelancer.

It is also suited for a business owner who owns a product that (s)he wants to market using this online model of marketing.

It provides a lesson on how to start and build a successful company, as well as how to develop an online store from scratch.

It also covers the sales funnel, as well as how to design an advanced marketing and e-commerce plan for a business. There is also a section on how to find, analyze, and drive traffic to the e-commerce website.

Additionally, marketing psychology is covered in the section on analysis of how cognitive biases and customer characterization affect marketing.

This is the most comprehensive digital marketing course for beginners in this review. It comes with a certificate of completion.

This course lasts for 49 hours and has 30 sections that cover 362 lecture lessons. Key course resources are 15 downloadable resources, 19 articles, and 49 hours of lecture videos.

There are also assignments to be completed. To date, over 10,400 students have taken the course, with 275 of them rating it as 4.4 out of 5. The latest update made to this course was done in November 2020.

Key aspects of this course are explained below.
  • Target Audience: Digital marketing students with no experience in this form of marketing.
  • Rating: 4.4 following 275 ratings.
  • Language: English with auto-generated Spanish, Persian, Arabic, German, Hindi, French, Italian, and English subtitles.
  • Course Type: Tutorials and assignments.

The Tutors

This course was developed by Rad Group and Pouya Eti. Pouya Eti is a digital marketing specialist and entrepreneur, and Rad Group is an education provider that specializes in providing courses on self-development, business, and digital marketing.

Requirements

  • Internet-connected PC.

Course Contents

The key topics covered in the course include the following:
  • Introduction
  • Fundamental concepts.
  • Planning an e-commerce business.
  • Customer characterization.
  • Traffic.
  • Content production.
  • Website optimization.
  • SEO.
  • Paid Advertisement.
  • Affiliate marketing.
  • Email marketing.
  • Social media marketing.
  • Business energy.
  • Sales funnel.
  • Cognitive biases in marketing.
  • Web persuasion.

This course can be accessed using a smartphone, PC, or Smart TV.

2. Complete Digital Marketing Bootcamp

1This is a beginner course in Digital Marketing that covers the components of this form of marketing, and how they can be used to achieve business objectives, including increasing conversion rates and optimizing the sales funnel.

It is a relatively short course that takes about 3.5 hours and comes with a certificate of completion.

The course also covers the process of creating and optimizing marketing campaigns, as well as tools that can be used to monitor and analyze the performance of these campaigns.

It also touches on ways to achieve customer retention. The course lasts for 3.5 hours and has 6 sections that cover 69 lecture lessons. Key course resources are 7 downloadable resources and 3 hours of lecture videos.

To date, over 4,000 students have taken the course, with 725 of them rating it as 4.6 out of 5. The latest update made to the course was done in January 2017.

Key aspects of this course are explained below.
  • Target Audience: Digital marketing students with no experience in this form of marketing.
  • Rating: 4.6 following 725 ratings.
  • Language: English with auto-generated English subtitles.
  • Course Type: Tutorials.

The Tutor

Seijin Jung is an entrepreneur and marketing professional, who previously worked at Google, BCG, and LG.

Requirement

  • Personal computer (PC) connected to the internet

Course Contents

The key topics covered in the course include the following:
  • Introduction
  • Fundamental concepts.
  • SEO.
  • Digital marketing campaign (DMC) – Creation and Performance Tracking.
  • Facebook DMC.
  • Google DMC.
  • Google Analytics.
  • Email marketing.
  • Re-targeting.
  • Customer acquisition.
  • Customer retention.
  • DMC optimization.

This course can be accessed using a smartphone, PC, or Smart TV.

3. Fundamentals of Digital Marketing

2

This is a beginner course that covers the basics of digital marketing, including its different approaches such as SEO, SMM, SEM, native advertisement, paid advertisement, affiliate marketing, content marketing, and email marketing.

It also focuses on how digital marketing differs from internet marketing. It prioritizes the use of simple language and easy-to-understand explanations to teaching the key concepts.

It prepares one to take advanced courses in digital marketing. It is a relatively short course that takes about 1.5 hours and comes with a certificate of completion.

This course lasts for 1.5 hours and has a single section that covers 9 lecture lessons. The key course resource is 1.5 hours of lecture videos.

To date, over 4,000 students have taken the course, with 135 of them rating it as 4.4 out of 5. The latest update made to this course was done in November 2017.

Key aspects of this course are explained below.
  • Target Audience: Digital marketing students with no experience in this form of marketing.
  • Rating: 4.4 following 135 ratings.
  • Language: English.
  • Course Type: Tutorials.

The Tutor

Jasmeet Singh is an entrepreneur and business consultant.

Requirements

  • Internet-connected PC.

Course Contents

The key topics covered in the course include the following:
  • Introduction
  • Fundamental concepts.
  • SEO.
  • Paid Advertisement.
  • Affiliate marketing.
  • Content marketing.
  • Email marketing.
  • Social media marketing.

This course can be accessed using a smartphone, PC, or Smart TV.

4. BEST FOR NON-PROFITS: Digital Marketing For Non-Profits and Charities

4

This is a tailor-made digital marketing course designed for non-profit organizations including charities and fundraising entities.

It prioritizes 3 areas of digital marketing – building an audience (which is primarily donors), communicating with this audience, and fundraising using an online platform.

It also covers how to use a website to gain traffic using AdWords and Google Grants, and subsequently how to convert this traffic.

Additionally, there is a section on how to develop a social media strategy and run cross channels marketing campaign that combines both legacy marketing concepts and digital marketing skills in an integrated plan.

SEO is also covered, and the course also links the learner to a portfolio of free resources and templates that can be used for digital marketing. It comes with a certificate of completion.

This course lasts for about 2.5 hours and has 9 sections that cover 38 lecture lessons. Key course resources are 11 downloadable resources, 9 articles, and 1.5 hours of lecture videos.

To date, over 1,200 students have taken the course, with 316 of them rating it as 4.7 out of 5. The latest update made to the course was done in October 2020.

Key aspects of this course are explained below.
  • Target Audience: Digital marketing students with no experience in this form of marketing.
  • Rating: 4.7 following 316 ratings.
  • Language: English with auto-generated English subtitles.
  • Course Type: Tutorials.

The Tutors

This course is developed by Simon Scriver and Jean O’Brien. Simon Scriver is a coach, trainer, and professional fundraising consultant; and Jean O’Brien is the founder of Digital Charity Lab, and has a 15-year of experience as a digital non-profit specialist.

Requirements

Internet-connected PC.

Course Contents

The key topics covered in the course include the following:
  • Introduction
  • Fundamental concepts.
  • Building a website for the not-for-profit organization.
  • Google Grants.
  • SEO.
  • Email marketing.
  • Cross channel campaign.

This course can be accessed using a smartphone, PC, or Smart TV.

Best Intermediate-Level Digital Marketing Courses

5. BEST FOR CONVERSION TRACKING: Conversion Tracking for Digital Marketing in 2021

5

This is a specialist digital marketing course that focuses on conversion tracking for digital marketing campaigns.

It is more expensive than the 4 afore-reviewed courses, and also requires the student to have an understanding of the fundamentals of digital marketing.

Nonetheless, it covers well the topics of tracking Pixels, Calls Tracking, Urchin Tracking Module (UTM) parameters, and Google Tag Manager, as well as third-party landing page tracking.

It also covers the process of setting up conversion tracking, e-commerce tracking, and enhanced e-commerce tracking.

In its Google Data Studio section, it covers dash-boarding and reporting, as well as available templates and the merits and demerits of this data studio. It comes with a certificate of completion.

This course lasts for 3.5 hours and has 7 sections that cover 35 lecture lessons. The key course resource is the 3.5 hours of lecture videos.

To date, over 2,700 students have taken the course, with 143 of them rating it as 4.1 out of 5. The latest update made to the course was done in February 2020.

Key aspects of this course are explained below.
  • Target Audience: Intermediate-level digital marketing students (that is [i.e], those with basic knowledge of digital marketing).
  • Rating: 4.1 following 143 ratings.
  • Language: English with auto-generated English subtitles.
  • Course Type: Tutorials.

The Tutor

Mark Meyerson is an SEM specialist who is a Certified Google Premier Partner. He has 12 years of experience in Paid Search and Analytics.

Requirement

Internet-connected PC.

Course Contents

The key topics covered in the course include the following:
  • Urchin Tracking Module parameters.
  • Tracking Pixels.
  • Call Tracking.
  • Google Tag Manager.
  • Third-party landing page tracking.
  • Google Tag Manager.
  • Google Data Studio.

This course can be accessed using a smartphone, PC, or Smart TV.

6. Digital Advertising and Marketing 201

6

This is an advanced digital marketing course that focuses on current trends and topics in this marketing niche.

These trends include header bidding, mobile advertisement, Ad verification, Waterfalls, programmatic advertising, fraud, read tome bidding, viewability, and big data.

It also covers Ad networks and agencies, Exchanges, Ad servers, buying models, consumer trends, mobile marketing, and data management platforms.

This course covers well how programmatic advertising works and the companies and exchanges involved in this niche market. It also has lessons covering the future of digital marketing.

In this review, this is the best intermediate-level digital marketing course. It comes with a certificate of completion.

This course lasts for 2 hours and has 8 sections that cover 17 lecture lessons. The key course resource is the 2 hours of lecture videos. There are also assignments.

To date, over 3,400 students have taken the course, with 770 of them rating it as 4.4 out of 5. The latest update made to the course was done in November 2018.

Key aspects of this course are explained below.
  • Target Audience: Intermediate-level digital marketing students, and digital advertising professionals.
  • Rating: 4.4 following 770 ratings.
  • Language: English with auto-generated English subtitles.
  • Course Type: Tutorials.

The Tutor

Ben Silverstein is an entrepreneur and digital advertising professional who has worked in the professional digital marketing space for over 10 years.

Requirement

Internet-connected PC.

Course Contents

The key topics covered in the course include the following:
  • Programmatic Advertising.
  • Real-Time Bidding.
  • Waterfalls.
  • Header bidding.
  • Mobile Standard Development Kits.
  • Mobile marketing.
  • Data management platforms.
  • Ad verification.
  • Ad viewability.
  • Bots and Fraud.
  • Data management platforms.
  • Future of digital marketing.

This course can be accessed using a smartphone, PC, or Smart TV.

7. Artificial Intelligence In Digital Marketing

7

This is a specialist intermediate-level course that focuses on artificial intelligence (AI) and how it relates to (as well as impacts) digital marketing.

It explains how Google paved the way for AI in advertising by being one of the first companies to use AI in digital marketing, as well as how big data can be used for predictive modeling.

This shows that the course covers both machine learning and AI. Also, the student is taught how to use structured query language to develop AI skills.

There are also topics on semantic search and chat-bots. The student is taught how to use chat-bots to increase conversion rates, as well as optimize the sales funnel.

Likewise, chatbot mistakes, breakdowns, and proper implementations are covered. As expected, this course comes with a certificate of completion.

This course lasts for 1.5 hours and has 3 sections that cover 24 lecture lessons. Key course resources are an hour-long lecture video, 11 articles, and 3 downloadable resources.

To date, over 12,700 students have taken the course, with 119 of them rating it as 4.6 out of 5. The latest update made to the course was done in May 2020.

Key aspects of this course are explained below.
  • Target Audience: Intermediate-level digital marketing students, and digital advertising professionals.
  • Rating: 4.6 following 119 ratings.
  • Language: English with auto-generated English subtitles.
  • Course Type: Tutorials.

The Tutor

Jens Belner is a psychotherapist, entrepreneur, and digital marketing specialist. He founded the company, Salesfunnel Solutions.

Requirements

Internet-connected PC, and basic understanding of structured query language programming.

Course Contents

The key topics covered in the course include the following:
  • Big Data and Predictive Modelling.
  • Chat-bots.
  • Semantic Search.
  • Computer vision.
  • Advertising.
  • Email marketing.

This course can be accessed using a smartphone, PC, or Smart TV.

8. BEST FOR INTERMEDIATES: Practical Digital Marketing Course

8

This is a comprehensive intermediate-level digital marketing course that focuses on online reputation management, SEO, marketing strategy, Google Analytics, and digital marketing campaigns.

Unlike the other intermediate-level courses in this review, this course takes 15 hours to complete, which makes it a relatively long course.

As expected, it comes with a certificate of completion. The student is taught how to develop a digital marketing plan that can complement legacy marketing, as well as implement and monitor digital marketing campaigns without going off-budget.

Likewise, it covers how one can build and maintain a digital media presence, in addition to how to trade in Ad inventory.

This course lasts for 15 hours and has 5 sections that cover 60 lecture lessons. Key course resources are 15 hours of lecture videos.

To date, over 5,000 students have taken the course, with 39 of them rating it as 4.5 out of 5. The latest update made to the course was done in January 2021.

Key aspects of this course are explained below.
  • Target Audience: Intermediate-level digital marketing students, and digital advertising professionals.
  • Rating: 4.5 following 39 ratings.
  • Language: English with auto-generated English subtitles.
  • Course Type: Tutorials.

The Tutor

Mansoor Ahmed is a motivational speaker and digital marketing trainer who has founded the community project, Cyber Crime Control Foundation, for mitigating Cyber threats.

Requirement

Internet-connected PC.

Course Contents

The key topics covered in the course include the following:
  • Search Engine Optimization.
  • Google Adwords.
  • Search Engine Marketing.
  • Google Analytics.
  • Data management.
  • Online reputation management.

This course can be accessed using a smartphone, PC, or Smart TV.

9. Essentials of Digital Marketing and E-commerce

9

This is a 1.5-hour long intermediate-level digital marketing course that focuses on electronic commerce, affiliate marketing, Email marketing, social media marketing, SEM, SEO, re-targeting, neuromarketing, the market funnel, and data analytics for digital marketing.

This course is suitable for affiliate marketers, digital marketers, and e-commerce starters that have knowledge of digital marketing.

The main focus of this course is how to optimize time management during work, and increase the return on investment.

Among the topics covered are visual and voice search, podcasts in marketing, and programmatic advertising.

This course lasts for about 1.5 hours and has 10 sections that cover 23 lecture lessons. Key course resources are 14 articles and an hour of lecture videos.

To date, over 30 students have taken the course, with 13 of them rating it as 4.0 out of 5. The latest update made to the course was done in March 2021.

Key aspects of this course are explained below.
  • Target Audience: Intermediate-level digital marketing students, and digital advertising professionals.
  • Rating: 4.0 following 13 ratings.
  • Language: English.
  • Course Type: Tutorials.

The Tutor

Hassan El Zein is a corporate trainer who has worked in over 60 nations.

Requirements

Internet-connected PC.

Course Contents

The key topics covered in the course include the following:
  • Marketing Funnel.
  • Re-targeting.
  • Neuromarketing.
  • Programmatic advertising.
  • Gamification.
  • Email marketing.
  • Affiliate marketing.
  • Search Engine Marketing.
  • SEO.
  • Electronic commerce.

This course can be accessed using a smartphone, PC, or Smart TV.

Best Expert Level Digital Marketing Course

10. Complete Digital Marketing Course (in Hindu)

10

This is a Hindi course designed to teach the student how to start and run a digital marketing agency. It covers how social media marketing is to be included in the digital marketing strategy.

The student learns how to build a brand identity, as well as how to optimize the conversion rate in the sales funnel. Likewise, the course covers how to generate traffic, build an email list, gain a subscriber count, and increase social media following.

As a Hindi course without subtitles, this course is obviously geared towards Hindi-speaking students, business owners, and, marketers; and is suitable for those who are engaged in business-to-business and business-to-company commerce.

This course lasts for about 7.5 hours and has 13 sections that cover 26 lecture lessons. The key course resource is the 7 hours of lecture videos.

To date, over 44 students have taken the course, with 6 of them rating it as 4.4 out of 5. The latest update made to the course was done in July 2020.

Key aspects of this course are explained below.
  • Target Audience: Intermediate-level digital marketing students, and digital advertising professionals.
  • Rating: 4.4 following 6 ratings.
  • Language: Hindi.
  • Course Type: Tutorials.

The Tutor

Aditya Bhardwaj is an educationist and life coach. He is also the founder of 2 companies – Delhi Institute of Digipreneur and Comity Hub Consultants.

Requirement

Internet-connected PC.

Course Contents

The key topics covered in the course include the following:
  • Marketing Funnel.
  • Niche selection.
  • Calendly tool.
  • Email marketing.
  • Electronic commerce.
  • Organic marketing using LinkedIn and Facebook.
  • Lead generation campaign.
  • Ads mastery.
  • Conversion.

This course can be accessed using a smartphone, PC, or Smart TV.

A Short Introduction to Digital Marketing

digital marketing courses udemy

Digital marketing can best be described as using IT-supported and computer-enabled electronic media to promote products. Currently, the internet provides the principal medium of digital marketing.

The ubiquitous nature of the smartphone has given digital marketing a greater market reach as compared to traditional (legacy) marketing.

This means that digital marketing allows a business to reach more of its target audience as compared to legacy marketing whose reach was limited by geography (for example, e.g billboards could only be seen by surrounding people), access to television and radio, and language barriers.

Approach to Digital Marketing

The comprehensive approach currently applied in digital marketing is the 4Cs model.

The 4Cs model is made up of:

Customer Value

This is the worth of the product to the customer.

This worth/value is determined by how well the product satisfies the need or wants of the customer. In marketing, a need is a necessity for human survival, while a want is something desired but not a necessity.

If the customer can pay to acquire a product, then this is defined as a demand for the product. Value is the property of the product to meet this need or want, which in turn drives demand.

One of the skills learned in digital marketing courses is how to match the expectations of the product to the inherent value of the product.

Cost

As mentioned, there is demand for a valuable product only if the customer can pay for it. Cost is the amount the customer pays for a product and is usually listed as the product price.

A well-priced product attracts a higher demand than an inappropriately expensive product.

Convenience

As mentioned, smartphones are ubiquitous and almost everyone in an urban area in the western world has one. For digital marketing, a mobile-friendly website – or an Android and/or iOS app – is all that is needed for a business to reach anyone with a smartphone.

Communication

This is how the digital marketer relays information to the customer, and what type of information is relayed. For communication to be considered effective, it should be engaging and likable, as well as responsive to the customer’s needs and requests for clarification or more information.

Good communication is a key determinant of the conversion rate. Conversion rate is the proportion of web viewers who purchase the product.

As compared to digital marketing, legacy marketing has a low conversion rate, lacks reliable analytics, and usually offers no interaction with the target audience thus making it impossible for the business or marketer to receive customer feedback.

Moreover, legacy marketing is quite expensive.

Types of Digital Marketing

There are various ways to conduct digital marketing, and the main ones are:

Search Engine Optimization (SEO)

This basically means optimizing the online presence of a website by ensuring that it ranks at the top of the results page of the search engine (also called Search Engine Results Page [SERP]). This increases organic traffic to the website.

Content Marketing

Content about the brand must first be created, and this content is then promoted. Content is primarily used to create brand awareness, as well as generate traffic, and lead generation.

The main types of content are text, videos, and infographics.

Social Media Marketing (SMM)

This involves using social media to promote brand awareness and share content about the brand.

Email Marketing

This involves sending content about the brand to consumers through emails or email newsletters. It also allows one to send subscription requests, confirm subscriptions, and offer personalized discounts.

Pay Per Click (PPC)

The content about the brand is published by another entity, along with a backlink back to the business website. When a viewer clicks the backlink, then the publisher is paid for it. This is a way of generating traffic to the product website.

Search Engine Marketing (SEM)

This is a form of PPC that primarily applies to search engines. In this case, the business pays a search engine to rank at the top.

This is different from SEO as SEM is a paid advert that improves ranking in the SERP, while SEM is a non-paid/free method of ranking high in a SERP.

Affiliate Marketing

This is a form of performance-based advertisement where the publisher is paid a commission for promoting a product.

Like PPC, there is a backlink, though this is a special type of backlink called an affiliate link. This affiliate link redirects one to the product page where he can purchase the product, and the publisher is paid a commission for every purchase made.

Native Advertisement

This is content about the brand that is published by an external platform, alongside other non-paid content.

Marketing Automation

This uses software to automate marketing operations that involve repetitive tasks, such as sending email newsletters, campaign tracking, and social media post scheduling.

Inbound Marketing

This is a form of marketing that is used to attract and engage customers, with the goal of taking the customer through the process of making a purchase so as to achieve a successful sale. It is used to provide a good customer experience.

Online Public Relations (OPR)

This involves providing favorable online coverage for products through engaging digital publications, and favorable comments on the product page.

The Sales Funnel

This is the path the customer follows from knowing about the brand to purchase its product. It is usually divided into 3 phases: traffic, leads, and sales.

Traffic is when the customer visits the product website, where (s)he can be greeted by a sales representative. If the customer shows an interest in purchasing the product, then (s)he becomes a lead. When (s)he purchases a product, then that is a sale.

Conversion describes traffic that results in a sale, and conversion rate is the percentage of traffic that results in sales.

The sales funnel and approaches/types of digital marketing are the basic knowledge that one needs as (s)he starts the journey of digital marketing.

Even so, where can one learn more about digital marketing? Is there a platform that allows one to study and learn about digital marketing? The answer to these questions is yes. 10 of the current best ones are reviewed above.

References

About V50

The editorial team here at Vault50.com is made up of a number of writers based all over the world. Our interests and experience cover the full range of what we talk about here. Clare Turner is one of our key contributers writing about the home. David Lachance is our resident e-commerce and business guru, if it's anything to do with that, he's your man. Kevin Simpson takes care of the website layout and publishing and also heads up our education section, with in-depth reviews and articles on courses and training. Find out more about all of us here.

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